Sponsorship

Sponsorship is the cornerstone of a successful motorsports marketing program. The sponsorship promotes and legitimizes your brand’s connection with a driver, team, series or track, and that connection becomes the conduit to the fans, media and other corporate partners within the sport.

Motorsport’s unmatched figures for sponsor loyalty among fans stems from a transparent and reciprocal relationship between the two. Brands sponsor racing because of the fan loyalty, and fans support sponsors because they know racing wouldn’t be possible without them.  A study by NASCAR echoes that sentiment, in that 93% of fans feel that sponsors are an integral part of the sport.

Activation

Utilizing sponsorship as its base, activation programs become the catalyst in mobilizing your campaign. A focused and strategic activation is the essential element in converting sponsorship from an expense, into a measurable, revenue-generating investment.

Utilized both at and away from race events – Integrating strategic, multichannel activation programs like digital media, communications/PR, hospitality, experiential events and promotions creates exposure and excitement around your brand, drawing in clients, partners, prospects and media. Your brand goals and objectives become the driver in determining the overall outline of your activation strategy.

Planning

Every client relationship begins with extensive planning and discovery. We’ll meet with you to better understand your culture, brand, goals, challenges and your overall program objectives.

Negotiation

After your team’s approval of the plan, we’ll negotiate the various rights (sponsorship, activation, licensing, etc) that form the basis of your motorsports marketing program. During the process, we’ll work to create a competitive environment amongst finalist candidates to ensure that your established budget is maintained, while your program flexibility and benefits are maximized.

Launch Preparation

With your executed agreements in-hand, our team will ensure every aspect of your program is current with both the established agreements and launch schedule.

Management

Once your program has launched, we will become the link between you and the various stakeholders involved. We’ll manage the day to day operation of your program to ensure the execution is seamless and that all parties remain in compliance with the terms of the agreement. Furthermore, we will be relentless in pursuing and securing additional opportunities that could potentially benefit your brand.

Evaluation

Performance metrics aren’t only essential to validating the effectiveness of the program, but it’s also important in confirming the value we’ve delivered. Therefore, we suggest enlisting a 3rd party firm to provide measured ROI evaluations throughout the term.

Consulting

Motorsport Solutions offers consulting services independent of a specific marketing program. In a consulting role, we lend the benefit of our years of insider motorsports experience to help clients evaluate sponsorship, advertising and promotional opportunities, or to judge the success of past efforts.

Licensing

The annual revenue of motorsports inspired products is in the billions. If you want to enter that market, you’ll need a carefully structured plan. Licensing can be very complex, so we help our clients navigate that complexity, negotiate favorable licensing contracts and execute licensing programs.

Public Relations Management

Motorsports generate a significant amount of media coverage. We can lend our experience to managing that attention and focusing it on the attributes you want highlighted within your brand.